What is Bluesky, the new social network supported by Jack Dorsey, the former CEO of Twitter?

It smells like Twitter , tastes like Twitter, and looks like Twitter, but it’s not Twitter. For the past few days, the new social network Bluesky has been talking about him. While concerns around the bluebird firm – and its management by Elon Musk – are growing, Bluesky is gaining a little more popularity every day. And it is not Jack Dorsey, the co-founder and former boss of Twitter, who will say the opposite.

And for good reason, Bluesky was created and initially financed by Twitter itself in 2019, when the man was still the general manager. The platform, which has become independent in the meantime, now presents itself as an alternative to that of the blue bird. Because like its cousin, Mastodon , Bluesky is a so-called “decentralized” social network: each user can create their own server and administer it as they wish.

Twin Brothers

If Bluesky almost looks exactly like Twitter, the similarities are not only aesthetic. On the interface – blue and white – users can scroll to scroll through the “skeets” – which are neither more nor less than tweets. As on Twitter, users can post text, images, links to articles, emojis and mentions. And there too, like its big brother, posts that can be commented on, liked or re-shared. But that’s not all. Like Elon Musk’s social network, Bluesky shows two news feeds: one based on user subscriptions and the other on general trends. The profile pages are almost identical to those of Twitter, with a nickname, an avatar and a banner including the description, the number of “skeets”, subscribers and subscriptions. On the other hand, it is not yet possible to send private messages or videos,according to our colleagues from Figaro .